There are a few rules you need to follow when naming your new startup web 2.0 company.
- Have real cutesy names (These would be names like Bebo or Jing. It gets your customers excited about something cutesy while not telling them anything about the company. It’s like a surprise.)
- Your best bet is to have a name that includes double letters together so customers can remember it. (Names like Joost, Meebo, Moodle, Joopz, Goowy, or Blummy work well. Extra points if you put three letters in your name like Zooomr.)
- Rule two is especially important if you are in the social bookmarking business. (Two big ones Digg and Reddit know the score. Del.icio.us is getting along without it, but the way they split up their name is cutesy enough)
- Hurry! All the good names are running out! (I tried making up a name for my own startup 2.0 web site. I figured if I could get a sweet enough name Yahoo or Google [both double letter names] would buy me out. Unfortunately Squibble and Grinky were already taken.)
Now, I have decided to start up a consulting business where I help fledging 2.0 companies find a name.
Me: “Alright, tell me what your company does exactly.”
Them: “Well, we are synergistic, hybrid blend of chat, VoIP, social networking, and user created content of some sort.”
Me:”Hmmmm………..you’re now Chubblekins. Wait, wait, wait! Zoombango!”
Those two are free. The rest you’ll have to pay for.
I played around with Jing a little bit a few days ago and made up a quick tutorial. It is much easier, and cheaper (free) than Captivate but without all the bells and whistles. It looks less professional, but you can get things up much quicker. As for all technology you just have to find a balance. You need to examine the current situation and see what tool will best fit the job. Applying the same tool every time just because you think it is cool or sexy is not a useful way of implementing technology. Knowing what tool is will work best is the correct way to implement technology.
It was a fun technology to play with, and I think it could have some really great uses. I could see it being very useful in things like tech support, or reference questions that include detailed computer instructions. You can simply record your mouse clicks and voice at the same time, explaining it like you would to a patron who was there at the desk. It then creates a flash video you can e-mail to the patron. I look forward to playing with Jing some more. Also the web services librarian Jonathan told me about another screen capture software called Utipu that may even have more features. I may have to check that one out too.
Seeing as how my library school career is almost over I figured I would reflect on what I have gained from my experience:
- I learned that technology is not frightening and out of reach for me. I took an Information Architecture Class that introduced me to XHTML and CSS and since then I realized that I can actually create web pages and make computers do my bidding. Library School introduced me to a whole new world using emerging technologies and empowered me to create things and learn more.
- I have gained confidence in my public speaking ability and my teaching skills due to a practicum in which I designed and taught numerous library instruction classes. I can now conduct classes and speak in front of groups with much more ease. I have improved on my presentation skills which will be very useful to me in searching for a job.
- I have been introduced to the important issues and debates going on in Library Science such as the issue of Open Access or the debate about MARC records. I have a lot more knowledge about the field as well as tools available to me to learn more should I want to.
- I am much more knowledgeable now about copyright law and fair use. I understand how things like electronic reserves, course packets, and interlibrary loans work in terms of copyright. I also understand about other copyright issues such as fair use or licenses. I think that this is fundamental to any library education.
- I have gained a strong network of people whom I can contact about various issues that come up later in my career. If I have a question about cataloging I have multiple places to turn. If I need a reference that can vouch for my instruction skills I know people. The relationships that I have built are just as important as the knowledge that I have gained here.
Library school has been a good experience. It has also been productive. I have gained a lot of new knowledge, but I have also grown as a person. I have changed a lot since I have come here to Madison, and for the most part it has been for the better. Even if library school gave me nothing else, it gave me the opportunity to grow into a more complete person.