Cutesy 2.0 names

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There are a few rules you need to follow when naming your new startup web 2.0 company.

  1. Have real cutesy names (These would be names like Bebo or Jing. It gets your customers excited about something cutesy while not telling them anything about the company. It’s like a surprise.)
  2. Your best bet is to have a name that includes double letters together so customers can remember it. (Names like Joost, Meebo, Moodle, Joopz, Goowy, or Blummy work well. Extra points if you put three letters in your name like Zooomr.)
  3. Rule two is especially important if you are in the social bookmarking business. (Two big ones Digg and Reddit know the score. Del.icio.us is getting along without it, but the way they split up their name is cutesy enough)
  4. Hurry! All the good names are running out! (I tried making up a name for my own startup 2.0 web site. I figured if I could get a sweet enough name Yahoo or Google [both double letter names] would buy me out. Unfortunately Squibble and Grinky were already taken.)

Now, I have decided to start up a consulting business where I help fledging 2.0 companies find a name.

Me: “Alright, tell me what your company does exactly.”

Them: “Well, we are synergistic, hybrid blend of chat, VoIP, social networking, and user created content of some sort.”

Me:”Hmmmm………..you’re now Chubblekins. Wait, wait, wait! Zoombango!”

Those two are free. The rest you’ll have to pay for.

Andy Burkhardt

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