Social media marketing done right

free burrito day

free burrito day

This past Thursday in Burlington the restaurant Boloco had a free burrito day promotion in honor of being open for one year at that location. They also allowed the local charity COTS to accept donations during their promotion, and because COTS raised over $1500 Boloco threw in another $500. Boloco is a solid company. Their burritos are good, they have cups made out of corn, the meat offerings are naturally raised, and the people that work there have always been very friendly to me.

The CEO John Pepper is also a very prolific tweeter. He engages with customers, retweets, and has fun with it. There are even contests where if you snap a pic of the Boloco Airstream, you can get a free burrito. They use Twitter well as a way to build excitement and have conversations with customers.

There was also another promotion right before free burrito day where you could get a burrito for $3 if you picked up a piece of trash off the street and brought it in. It was an idea they cooked up at the last minute, but a cool one. They sent out an email and it was also heavily tweeted and retweeted. It was an admirable environmental message.

This is a business that understands the meaning of community, even if they are not a small mom and pop shop. They give back and actually think about the community. Using Twitter they engage with their customers, address grievances, and have fun promoting their business.

Well done Boloco. I’m impressed!

Andy Burkhardt

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