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Two Keys to Social Media Success


There is no “right” way to do social media. But there are some best practices and etiquette that has developed around these tools. There are a couple  things to keep in mind when using social media professionally for your business, organization, or library. Social, Not Broadcast First off, this is social media that your using, [...]

Libraries and a Sense of Purpose


The Harvard Business Blog recently posted an article about how Britannica defied the odds. The article states that Britannica is continuing to thrive because it found its purpose (a commitment to excellence) and can stay focused on what’s important. “Yet this year, defying predictions of its demise, Britannica leapt 19 places in the ranking of [...]

Four Reasons Libraries Should be on Social Media


Many of the people I talk to are excited about social media, but not everyone. Sometimes it takes some convincing arguments to make people see the value in these social tools. So here are a few reasons why libraries should be taking advantage of these new technologies: Communication – Social media is another way that [...]