I got some good feedback on post my a couple months ago called Six Things Libraries Should Tweet, and I think it helped a lot of people. I haven’t stopped thinking about that topic though. It’s difficult to come up with fresh things to tweet everyday, as I’ve found posting to our library Twitter account. But I’ve learned a lot in the past few months, and I figured I’d share seven more things libraries should tweet:
- Pictures – Posts can get stale if all you are giving your audience is text or links to more text. Set up an account through a Twitter enabled photo-sharing service like TwitPic or Yfrog. Services like these allow you to easily upload photos from anywhere and share them to your library’s Twitter account.
- Retweet other people’s stuff – An easy way to make friends is to promote content that other folks are sharing. Perhaps one of your friends just shared an interesting fact or video or article. By retweeting that piece of content you’re complimenting the friend that shared it because it shows them that you think they share good things. You’re also passing on interesting information to your followers. Retweeting is win-win and really easy to do.
- Community Info – Going along with retweeting, you can also pass along information of significance to your community. When there are events going on on campus, even if they have nothing to do with the library, I’ll post about them. Libraries are community centers and central hubs. It’s only fitting that you share information of interest to your community.
- Encouragement – People are often trying to accomplish something at your library. Let them know that you’re on their side and ready to help. It’s important to include the personal touch when you’re tweeting.
- Announcements – Keep your followers informed of anything that comes up. If your website crashes, post a quick tweet about it letting people know you’re aware of the problem and working on it. Snowstorm? Alert people of sudden library closings. Twitter is where people go for real-time information. Make sure that they can get it.
- Links to cool library content – You’re doing other cool things besides Twitter, right? Maybe you have an awesome Flickr stream, or perhaps you just shot a really fun video about ninjas and laptop lending. Twitter is a great way to link to and promote the other content that your library is creating.
- Respond to criticism – I can’t stress the importance of this one enough. People are saying things about your library whether you like it or not. If they’re talking about the library online, you should definitely be addressing their concerns in a positive manner. You have power online to influence conversations about your library, and the worst thing you can do is ignore people.
Figuring out the problem of what to post as a library is easier if you think about what interests you as a consumer of social media. What kind of tweets do you read or click through? What are interesting tweets? Not all of your tweets have to be related to the library. The measure of your tweets should be, “Is this interesting or useful to my specific community?” If you think it would be, then post away.
Are there other thoughts? I’m always trying to come up with good ideas. Tell me about some of your favorite library tweets.