You have a library website. People go there, learn about your library, get help, and access your resources. But that’s not the only place where people should be able to do those things. The library website should be thought of as a larger critter, with tentacles that stretch out in lot of different directions, trying to scoop in unsuspecting patrons.
What do I mean by tentacles? Tentacles are other places, spread out on the web, where people can connect with the library. This could mean customizing your library Facebook page, to add a chat widget or links to library resources. It could also mean having notes on pictures in Flickr that link to a catalog record. It could mean a lot of things:
- Library resources in your LMS (Angel, Blackboard, Moodle, etc)
- Creating search alerts in Twitter to snag patrons who didn’t even know the library could help
- Library blogs
- Library videos on Youtube or Vimeo
Your official library website should be a sort of home base where people can learn everything about your library and what you have to offer. But having tentacles can be very useful in showing the value of the library and catching users who may never go to your website.
An LMS is a good example of a tentacle. Some users (especially distance users) may never even think about the library. But if you have a section or page in an LMS then the library may become more visible and get additional use. The same goes with Twitter. Users may not be following you library account, but if you set up alerts for a few library related words, you can contact them and make them realize that they have access to a library and that it could be of value to them.
Get bits of your content out to numerous places on the web. Don’t think of these things as watered down versions of your website. Think of them as tentacles stretching out across the web, extending your services and resources to unexplored nooks and crannies.