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Advertising Library Services

Being a librarian, you need to wear a number of different hats. For the IM reference service we have now implemented I needed to do some promotion. I came up with a few advertising ideas including: flyers posted where the students are (i.e. dorms, commons), bookmarks with the URL on them, and screen savers or backgrounds on the library computers promoting the service. The web services librarian and I teamed up on designing the logo:

Logo

Advertising takes a lot of thought beforehand in order for your ads to be successful. Here are a few tips that I learned while I was creating an advertising campaign:

  • Keep it simple (people have little time to read a bunch of text)
  • Make it catchy (have something that gets the intended audiences attention)
  • Keep your audience in mind
  • Advertise where your audience is going to be (e.g. for students, put ads in common areas)

A good place to begin online with library advertising is Library Media and PR. They have a number of free logos and excellent tips to get your message out there.

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We’re Getting Questions!!!

We have now gotten through the first few weeks of Instant Message Reference at Edgewood College.  We have not done any serious publicity for our site yet.  The only way people would know about it yet is if they went to the Ask a Librarian link on the libraries home page.  We are doing this so the librarians have time to become comfortable with instant messaging.  I believe that most of them are already comfortable, but this will also give us a little time to identify and get rid of some of the bugs.

The system is actually already being used.  We have probably gotten around five or six genuine questions through IM since the start of the semester last week.  A couple were missed, but by implementing a louder ringing sound for a notification I believe that most of the missed IMs will be solved.  I received my first question on Monday and it was pretty exciting.  It was an actual reference question about where were good places to find literary criticism.  I was able to help the patron and it probably took only about 2-3 minutes.  I am glad to see that this system will be successful and even more glad that it will be useful to patrons.

We may have to re-evaluate how we staff the service because one of the librarians was getting a bit overwhelmed while having to help two patrons at once (cyber-patron and meat-patron).  My plan is to have a meeting in a couple of weeks to ask how the librarians are adjusting to the service and to ask for any suggestions or concerns.  After that we can go fully live and publicize the snot out of it.  But I believe that regular reference meetings are going to be necessary to evaluate the IM service and what could be done to improve it.

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Instant Messaging Up and Running

Today an instant messaging reference system was born at Edgewood College. What I had been planning and working on for about three months finally came to fruition and I am really eager to see how it turns out. We are not doing any advertising yet for the new service. That will come in a month or so, after the staff has become familiar with answering questions and we get some feedback about actual policies.

I directed a staff training session today to familiarize everyone with IM-ing, buddy lists, and away messages. I had everyone sign up for Meebo accounts, add each other to their buddy lists, and then start chatting with one another. It worked well because people could joke about IM lingo and emoticons, but they also asked a number of good questions. By having them jump right into an IM setting and trying it out with each other they actually learned much more quickly than if I was simply up there lecturing. They quickly got the hang of buddies and how to send and receive messages. I recommend this form of training for anyone who is teaching others to IM. It gets results.

At the actual reference desk we will be using the IM client Pidgin because it has better alerts and is more customizable than the web-based Meebo.  So, I also plan on sending them some practice reference questions before the semester starts so they can become used to the Pidgin client. But they have the basics of IM down which was what I was trying to accomplish.

The training was not as easy to develop until I met with my “Library Instruction” practicum adviser earlier in the week.  Among other things, we eventually discussed “learning outcomes” which I had never heard of before. They are basically what you want your learners to be able to accomplish once they leave the classroom. This then made it much easier to design my training session. I simply took what I wanted the library staff to be able to do and then built my course around those goals. It sounds obvious but I hadn’t looked at it that way before.

After the training session our web librarian posted our Ask A Librarian page that we had worked on (mostly him) and our IM service was finally up and running. The web librarian and I posted our new status on the liswiki and the libsuccess wiki to include our names among the other distinguished virtual reference libraries. I am excited to see what kind of response we get. I will continue posting on how it works out.