Site Archives marketing

Human-Centered Librarianship


I found a library marketing button in my drawer the other day that said “More than Books… Our Library has it All!” It depicts a VHS tape, a floppy disk, an audio cassette, and a CD. I’m guessing that button was never a good marketing tool. We keep hearing that libraries are more than just [...]

Using Social Media To Demonstrate Value


Higher education is increasingly putting more emphasis on evidence and assessment. Libraries everywhere, whether public, special, school, or academic, are feeling more pressure to demonstrate their value to administrators, boards, politicians, and their constituents. Megan Oakleaf, a professor at the iSchool at Syracuse University, wrote an excellent report entirely on this topic called The Value of [...]

Serving Users and The Element of Surprise


Every year we have a library retreat at the Inn at Shelburne Farms. It’s a really relaxing, reflective environment and it’s always productive. This week, one of the conversations that we were having out there centered on our service philosophy and how we go about serving our users. This meant serving them in person, via [...]