Photo by Stephen Mease

 

I think @champlib should rent out puppies tostudents to help you study and deal with stress. Everyones GPA would increase #campchamp #btv

— Marc Rizzi (@MarcRizzi) April 1, 2012

It all started with a tweet. At the start of the month a student made an off-hand comment on Twitter about renting puppies to deal with stress. Last week several of us were chatting at an event about finals coming up and I mentioned the idea of pet therapy for helping with stress. Gloria, one of our awesome circulation assistants is also a dog-sitter/walker,  and she was thrilled with the idea. She knew the perfect fun and relaxed dogs to bring (Thea and Pippin).

We floated the idea by our director Janet and she asked a lot of good questions about things like noise, safety and logistics. She also believes in the value of experimentation and trying new things, so together we devised a plan to have a puppy VIP room that kept people, dogs, and noise contained. We decided we would offer dog-therapy on Monday and Tuesday from 5-8:30 (we had to work around the dogs schedules).

Since it was a fairly last minute idea, I began promoting it with signs Friday and more importantly via social media. The posts on Twitter and Facebook began to get some buzz.

@champlib puppies are the best idea ever! Yay!

— nicole handel (@nicole_handel) April 21, 2012

So gross in #btv and finals suck but @champlib has puppies so everything is okay again. #campchamp

— Casey Reagan (@cereags) April 22, 2012

It was mentioned and retweeted a pretty good amount over the weekend. When it came time to host the puppies on Monday we got a few more people than we expected. In fact, we were swamped!

Our original idea of having the puppy VIP room in a good-sized office had to be replaced with a plan B of a large meeting room in the library. Once my office-mate Lindsey skillfully shuffled everyone upstairs, the event went swimmingly. Everyone had a smile on their face, and it was a completely calm and relaxed environment. A news crew even ended up covering the story!

There were plenty more tweets from students either asking about the dogs, posting pictures, talking about how Champlain is the best school ever, or posting our news video. I heard from multiple students either on social media or in person how awesome an event this was and how it actually helped during this stressful week.

My school is the best school, my school has puppies #campchamp twitter.com/molly_emerson8… — Molly Emerson(@molly_emerson8) April 23, 2012

This event is a great example of how social media can be leveraged by libraries and organizations. It’s a tool for listening to your community, responding to your users, promoting relevant services that meet their needs, telling stories, and demonstrating value.

How better to demonstrate value than having students tweet things like #bestschoolever, my college > than your college, or proud to be a Champlain alum.

I presented on using Mobile Phone Polling to increase student engagement in the classroom. The session was a lot of fun and I always get new ideas from talking to audience members.

In addition to presenting I attended a lot of awesome sessions. Some of my highlight’s of the conference include:

• Your Library Website Stinks and it’s Your Fault - This presentation by Matthew Reidsma is about web usability, focusing your web presence, and the importance of improving your library web site.
• An Introduction to Design Thinking Workshop - Paul Zenke facilitated a fun, hands-on, engaging workshop on user experience and the using the design thinking process to create solutions for libraries.
• An Introduction to jQuery Mobile: Creating Simple Mobile Webpages - A solid workshop and good resources by Brooke Bergantzel and Ian Mason on how to get started creating mobile websites using jQuery mobile (it’s really pretty easy if you know HTML/CSS!)
• Library Data and Student Success - a presentation I heard a lot about (I was presenting at the same time so didn’t see it). Some U of M folks collected pre-existing data from circ stats, analytics, workstation usage, etc. to correlate library usage with student success.

I would recommend this conference to anyone interested in library tech. The keynotes were really inspiring, especially the one from Larry Johnson, CEO of the New Media Consortium. I will definitely keep this on my radar for future conferences.

I found a library marketing button in my drawer the other day that said “More than Books… Our Library has it All!” It depicts a VHS tape, a floppy disk, an audio cassette, and a CD. I’m guessing that button was never a good marketing tool. We keep hearing that libraries are more than just books. It’s true we have books, but we also have ebooks. We have databases, video libraries, and video games. We have collections of scholarly research, reports, and statistics that you just can’t get on Google. We have a physical building and places for people to quietly study and places for groups to meet and hang out. We have computers and technology for people to experiment with and use. We host workshops and events. We have a website and are on various social media sites.

But so what…who cares?

Simon Sinek in an excellent TED Talk says that “people don’t buy what you do, they buy why you do it.” The collections, the physical library, our events and websites are all just stuff. But what is the why behind all these things that we have and do? Why do we create collaborative workspaces for our members? Why do host story times or literacy events? Why do we offer access to computers and the web?

In a word: people.

We create workspaces because we believe people should be able connect with one another. We host literacy events because we believe people should be able to improve themselves through learning and knowledge. We offer access to computers because we believe people deserve equal chances and opportunities. We believe that our community members deserve a place to belong, feel safe, explore their curiosity, and have access to knowledge. This is why all that stuff matters.

It’s easy though to get focused on the stuff and not the people. There have been times when I have focused so much on a lesson plan that I forgot about the students and learning in the moment. It’s easy to go through the motions on reference, finding someone a book or article without really understanding the real problem they had. It’s easy to make collection decisions in a vacuum, forgetting about what people actually want and use.

In order to solve the big challenges that face us we need to shift our focus in a different direction than just our stuff, our collections, and our building. I like the idea of adopting a philosophy of Human-Centered Librarianship. This isn’t just doing “customer service,” it’s a mindset shift. People matter first, then stuff. Focusing on people has profound implications. What would a Human-Centered Librarianship look like?

• We would use user experience and human centered design processes to improve and solve problems
• We would genuinely and regularly seek out and listen to the opinions or our members because they truly matter to us
• We would work hard to empower everyone on staff and collaborate as a team since we’re all humans too (to empower our members we need empowered staff)
• We would be less worried about people messing up our stuff and spilling drinks and more worried when people have complaints or suggestions (and would work hard to address them)

And marketing in Human-Centered librarianship won’t be a button saying “hey we got floppy disks” (or ebooks, or whatever new whizbang technology). Marketing in Human-Centered Librarianship would talk about what they can do with the service or technology and how it improves their life. Our product isn’t books or ebooks or quiet space or databases. Our product is knowledge, connection, acceptance, creativity, and curiosity.

David Lankes wrote an truly excellent post a few months back discussing the issue of some working librarians worrying that libraries are doomed, complaining, finding excuses, and saying “yeah, but…” when faced with change. He went on to talk about how librarians should somehow find ways to stop “worrying about their future, but instead go about creating it.” It was a really great post and touched on a lot of things I had been thinking about recently.

There can be a fair amount of negativity in librarianship. People worry about the future of libraries. I hear complaining about resistance to change.

These concerns are real and should be critically examined and addressed. There certainly are problems that we need to be solving and challenges that we are facing, but it is easy for all the positive, awesome stuff to get drowned out. It’s easy to get discouraged when all the messages that you are hearing are negative. But that’s not what I see, and I don’t want that to be what others always see.

I see and meet so many passionate, fun, engaged new librarians coming into the field. I hear about colleagues building libraries in Uganda. I read about library educators who are constantly coming up with creative ways to reach their students and teach them to think critically about information. I hear about libraries popping up as part of the communities at Occupy Wall Street and elsewhere. Awesomeness abounds in libraries and among librarians.

Consequently, I wanted there to be a fun way for people to regularly share and be aware of all the awesome that goes on in libraries. The things libraries and librarians do, and the things they allow their members to do are awesome. They promote literacy, inspire creativity, strengthen communities, educate citizens, and do meaningful good around the world. In that spirit, I set up a Tumblr called…

Library Awesome!

On it you can share videos, links, images, quotes, or stories of awesomeness related to libraries. They can be your own stories or ones that you come across and you feel need sharing. In a world where there can be a lot of negativity and un-awesomeness, hopefully this will be a place where you can share inspirations and be inspired by others.

Share your awesome today!

Shedroff discusses 15 core meanings that we have as humans. These meanings are:

1. Accomplishment - Achieving goals and making something of oneself; a sense of satisfaction that can result from productivity, focus, talent, or status
2. Beauty - The appreciation of qualities that give pleasure to the senses or spirit
3. Community - A sense of unity with others around us and a general connection with other human beings
4. Creation - The sense of having produced something new and original, and in so doing, to have made a lasting contribution
5. Duty - The willing application of oneself to a responsibility
6. Enlightenment - Clear understanding through logic or inspiration
7. Freedom - The sense of living without unwanted constraints
8. Harmony - The balanced and pleasing relationship of parts to a whole, whether in nature, society, or an individual
9. Justice - The assurance of equitable and unbiased treatment
10. Oneness - A sense of unity with everything around us
11. Redemption - Atonement or deliverance from past failure or decline
12. Security - The freedom from worry about loss
13. Truth - A commitment to honesty and integrity
14. Validation - The recognition of oneself as a valued individual worthy of respect
15. Wonder - Awe in the presence of a creation beyond one’s understanding

Thinking in terms of meaning when creating resources and services can be a really helpful framework in libraries. At a more professionally focused school (like my institution), accomplishment is likely a meaning that would be important to many students. With this meaning perhaps services would be designed in such a way that students could learn on their own and there are a lot of ways they can Do It Yourself (DIY). Perhaps at liberal arts college, enlightenment would be a more relevant meaning. For these type of users you may want to design more around the “a-ha!” moment. Using this model, you need to examine your own community and tap into what is meaningful to them.

We are not simply delivering access to e-books or databases. We are not only conducting reference interviews or doing information literacy. We are doing something much more important than that.

Change starts with you

Sitting around and waiting for inspiration to strike or the perfect moment is not going to bring about change. These are outside circumstances that you have no control over. What you can can control is yourself and your own decisions. This is the starting place, and having this mindset is the most important part of being an agent for positive change. One of the biggest mistakes that librarians can make is getting discouraged or giving up because of colleagues who actively resist change, an administration or board that is stuck in the past, or an institution that is seemingly calcified. You cannot control these things (but you can influence them). What you can control is your response. If you direct your anger and energy at the board or your “backwards” colleague or your inflexible institution, you will only reap frustration.

In chatting with librarians who are frustrated, I hear a lot people say things like “we can’t have drinks in the library because x,” or “if only x would retire, then we could enact change.” But this is giving up control. You still can respond. Stephen Covey in his book The 7 Habits of Highly Effective People (I’m getting hooked on this book) talks about using proactive language instead of using reactive language. Instead of using phrases like “I can’t” you can say “I choose.” Instead of saying “there’s nothing I can do,” say “let’s look at our alternatives.” By understanding that you have the control over your choices and the decisions you make, you empower yourself.

I’ve seen other librarians talking about this same idea. There was recently a great post by the folks at In the Library with the Lead Pipe on the theme of the Occupy Movement. One of the sections was about occupying yourself and they discussed this idea of owning your own power and not giving it away to others. In the post they give a great model for a positive communication technique to bring about change without sounding like you’re attacking.

Know what change you want to see

In bringing about change it’s also necessary to be strategic. One person can’t change everything; they just don’t have the time. So you have to clearly understand what it is you want to change. You also need to be able to prioritize and recognize when a service or resource needs to be dropped. We can’t be everything to everyone in libraries, so we have to play to our strengths. Jenica Rogers talks a lot about this and she recently did a presentation for the LIANZA conference entitled Reality-based Librarianship for Passionate Librarians. In it she discusses identifying goals, but also this idea of picking your battles. Not everything can be changed, or it may not be worth the time, effort, and effects on your sanity to change something. Change doesn’t come easily, but have a road map for how to get there makes things simpler.

You’re not alone

My favorite part about library conferences is meeting with other librarians and hearing what they are working on and what they are passionate about. It’s easy to get caught up in the very narrow view from your own institution, but when you talk with others, you realize there are a lot of different ways to bring about change. By talking with others outside of your own institution you can begin to see other perspectives and different approaches to problems you are trying to solve. It is also a way to invigorate yourself and gain new energy. If you feel that no one at your institution wants change or has the same interests as you, find others who share your passion and collaborate with them.

You have to take care of yourself as a librarian. Burnout is real, and if your passion and creativity continually gets stifled at your institution, try to collaborate with other passionate librarians at different institutions. There is no shortage of passionate librarians. Go to conferences. Go to local meet-ups of librarians. Connect with folks via social networking. And if there aren’t many networking opportunities in your area, start some. There are likely others who want to connect and share ideas and are looking for a venue.

What strategies are most helpful to you in bringing about change at your library?

Photo by U. S. Fish and Wildlife Service - Northeast Region on Flickr

The Vermont Library Association is launching the Librarian Relief Fund to assist librarians who suffered personal property damages as a result of Hurricane Irene. You’ve likely seen the devastation on the news. What you don’t always see though is the extremely long, labor intensive process of cleaning up after something like this. It’ll take people in these communities a long time to get “back to normal.”

A lot of folks did not have flood insurance, and people are going to need support above what federal and state agencies can offer. If you feel inclined to help a librarian in need, please consider making a donation or sharing this post. You can donate online here, or you can mail a contribution to:

Vermont Library Association | Attn: Librarian Relief Fund | P.O. Box 803 | Burlington, VT 05402

photo by Tulane Public Relations on Flickr

The classroom is a wonderful environment. I truly enjoy teaching students in the classroom and I loved taking classes. That is the principal place we think of where learning takes place. But the sort of learning that takes place there is facilitated. It is instructor directed and mediated. As educators though, both professors and librarians, we’re trying to help students become lifelong learners. This means gaining the ability to learn outside a classroom environment as well.

This is why the library is such a perfect place. It’s a place where students can struggle with assigned readings before class. It’s a place where they can go after class to reflect on things that were discussed, or debate the concepts with friends or classmates. It’s a place where students can work on a project or paper and focus on what they find interesting and follow research paths that speak to them. It’s a place where students can go to learn with and from one another.

If the classroom is a space dedicated to instructor facilitated learning, the library is a space dedicated to self-directed learning. The library is the place where the rubber meets the road learning-wise. It’s a place where failure happens, but also discovery. There’s a lot of trial and error, but also many insights. Students get to take concepts they learned about in class, examine them and then either reject them or build on them in the library. It’s a lab for testing out ideas or digging deeply into a subject of interest.

Sure, self-directed learning happens all sorts of places: the dorm, student unions, coffee shops. But the library purposely creates an environment where they can practice being a lifelong learner. There are quiet areas — carrels, cages, nooks — for solitary reflection and concentration. There are louder areas for students who prefer a buzz in the air in order to get work done. There are group meeting rooms and spaces for collaborative and team-based learning to take place. And there friendly experts available when students get hung up and need a little encouragement or a nudge in the right direction.

To create lifelong learners there of course need to be classrooms, but students won’t always have classes and professors to direct their learning. Ultimately they need to figure out how to learn on their own. The library is a space to facilitate that endeavor. The library is where students shape themselves into lifelong learners.

One strategy she emphasizes is gathering evidence. But evidence doesn’t just have to be surveys or numbers. It can also be anecdotes and stories. One thing that she said in a workshop I participated in this summer was that “a story is just a story until you write it down.” Once it’s recorded it becomes evidence and you can use it to demonstrate value to a variety of stakeholders.

It occurred to me that there is already data available to libraries that we may not recognize as such. Tweets, Facebook posts, and online reviews can be great tools in demonstrating value.

One of the great strengths of social media is that it is by nature recorded. It’s not a spoken conversation that disappears into the ether. It is a record of something that happened and can be used as evidence.

The above tweet is just one example. Not only did this tweet demonstrate the value of the library to this person’s followers and any other people who saw it (not to mention was the best kind of free marketing you can get). It can also be used to demonstrate to administrators or professors that the library contributes to academic success.

I’m guessing just one tweet or Facebook post won’t make a difference, but if your library is using social media I am guessing posts like these happen more than once. The key is to watch for them and intentionally collect them. You might have a “Praise” of “Kudos” folder in your email or on your hard drive. When someone says something great you or your library did you save it. The same should be true with social media posts. Don’t just smile at a positive post and then let it pass by. Create a system to save these posts whether it’s favoriting them, bookmarking them or capturing a screenshot. Then you’ll have them collected when it comes time to make your case.

You can then use them in a variety of places: interspersed through your annual report, in presentations to the board or faculty senate, in promotional ads or materials. But in order to do that you first need to recognize that social media posts are evidence and then have a system set up to capture them.

A student from SGA approached our manager of circulation and our director with an idea for a flash mob rave. After some thought and further organization (and realizing it’s a fair amount of work to set up and tear down speakers) it became just a somewhat abbreviated rave. There was some wariness on our part because of concerns about students studying and having to ask one of our circulation managers to stay late, but ultimately we agreed.

The word was spread by mouth and a Facebook event page. At 11:30pm the DJs (curiously named Laserdisk Party Sex) set up their gear and started doing their thing. The event was filmed and edited by one of our digital film-making students. As you can see in the video, there were a lot of people dancing and enjoying themselves. After several encores, it wrapped at around 12:30am.

Overall it seemed like a fun way to de-stress before finals. There were no formal complaints that I know of (though I heard mild complaining on Twitter). I think it helped that they decided to do it close to closing time. The thing I think that is really cool about it is that it was completely student organized and they chose the library for their venue. I like to see students making the library their own and taking it over for something like this.

As a side note I’m liking the stormtrooper shtick by Laserdisk Party Sex as well as their track Lemonade is Still Popular:
Lemonade is Still Popular by LAZERDISK PARTY SEX