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It’s All About Appearances


In Borders the other day I happened upon this display. Glancing at it, I figured “oh, looks like they’re hocking the Twilight books pretty hard still.”

But on closer inspection, that wasn’t the whole story. There was a Twilight book or two in the vicinity, but the books they were hocking were a bit older. In [...]

Nice Librarians Finish Last?


Who normally gets the girl? The guy who helps senior citizens cross the street or the dude on the motorcycle? I surmise that the guy on the motorcycle gets more attention and likely wins in the short run, but the good egg is the one who has staying power and wins in the long run. [...]

How To Track Your Library’s Social Media Stats


Your library keeps reference stats, right? Your library has a gate count, correct? Why do you keep these statistics? The reason is because you want to measure how much your services are getting used.  The numbers you get back can be used for things like reevaluating your effectiveness or demonstrating your awesomeness to people who [...]